InnVest REIT Hotels announces multi-million dollar rebranding of its Holiday Inn hotels in Canada

– TORONTO, ONTARIO - InnVest REIT Hotels will complete a full brand re-launch at 12 of its Holiday Inn hotels and four of its Holiday Inn Express hotels in Canada by the end of December 2010. This multi-million dollar investment will feature remodelled lobbies and front entrances, refreshed guestrooms, enhanced bathrooms and updated restaurants all complimented by new signage featuring a brand new logo energized with a new signature colour green. InnVest will further add an additional Holiday Inn hotel to its portfolio with the conversion of a former Radisson hotel in Laval on November 1st.

"This rebranding initiative is creating an entirely new guest experience and we anticipate improved customer satisfaction and loyalty at these hotels across the country," says Barry Sheen, senior vice president operations at InnVest REIT Hotels. "This rebranding effort will help to revitalize the Holiday Inn brand and help position it in the market as a relevant and contemporary lodging choice, especially for corporate travellers."

"With business travel expected to increase in the mid-market hotel sector this year, the timing of this re-launch couldn't be better," adds Sheen.

In addition to the installation of high quality tiles, upgraded wall vinyl, custom artwork, brand new 32" flat screen TV's  and stylish new furniture throughout, business travellers at these Holiday Inn's can expect the same high-level service as before. Hotels will continue to offer reliable high-speed Internet, free local calls, complimentary in-room newspapers, fitness facilities, and a wide range of meeting facilities and hotel conference centers. Guests at the Holiday Inn Express brand will continue to enjoy complimentary Express Start