Enviroment 
Bharatbook : Passions, values and incentives – in relation to climate change(0)
– Passions, values and incentives – in relation to climate change This section report addresses how people’s identity relates to attitudes to climate change, and how this can be used in marketing. A general finding from academic research is that people with more materialistic values tend to have less concern for the environment – yet [...]
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Trenton Chapter of the IAQA Hosts IAQ Marketing & Public Relations Expert
– Paul Cochrane, the founder of the IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, will be presenting creative and cost effective marketing techniques to members of Trenton, New Jersey’s Indoor Air Quality Association (IAQA) chapter next month. The Trenton Chapter of the IAQA provides regularly scheduled professional forums for representatives [...]
Simple Steps for Energy Saving Week
– Rising electricity costs are becoming an increasing worry for all households. According to the Energy Saving Trust lighting accounts for around 20% of the electricity bill in most homes and UK households spend around £1.8 billion every year on electricity to power their lighting. The good news is that we can all take some [...]
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